Blog or Website: Which is better to have if you’re stranded on a deserted island?

Posted by Betsy Pruitt

If you were stranded on a deserted island, would you rather have a blog or a website?

I know what I’d choose in a heartbeat – a blog. Why? Because I’d get rescued a lot faster. The same is true if you’re starting a new business or looking to promote yourself as a thought-leader in your industry or community. Blogs will help you get rescued from anonymity a lot faster than a website. Here’s why…

What Is Your Product Development Strategy?

Posted by Betsy Pruitt

Are you working on your product development strategy? Just like a traditional company thinks strategically about its market and how to expand its product portfolio, you need to be mindful of career trends and continually add new skills to your own arsenal. If you want to increase revenue, you have to invest heavily in product development to bring more value to potential employers and win new customers.

Looks Matter – Maintenance & Operations

Posted by Betsy Pruitt

It’s unfortunate, but looks matter. We judge people, products, and businesses instantly solely based on their looks. When they make a bad impression, they have to fight extra hard to convince us that they are great despite appearances.

The Maintenance and Operations departments of a company make sure the company’s facility looks sharp and that the company functions properly on a day-to-day basis.

Hard or Soft Sell? Sales & Marketing for the Business of You

Posted by Betsy Pruitt

No one can sell and market your unique skills and talents like you can. More than anyone else, you’re a subject matter expert on the benefits you can offer a company or client. In a way, you’d actually be doing them a disservice by not describing your awesome talents, which can help them grow and prosper.

Marriage is a Partnership – Legal Counsel for the Business of You

Posted by Betsy Pruitt

One of the biggest legal decisions many of us will make in life is marriage. That’s when the Business of You expands from a sole proprietorship to a partnership. And just like the Business of You can have a terrible employee or a great one (that’s you), you can have a great partner (aka your spouse) or an awful one.

Businesses hire an attorney or employ an entire legal department to provide advice on protecting its assets and minimizing liabilities that could limit continued success. Essentially, the legal department looks out for the business’s best interests. That’s exactly what a great partner does, too.